The Culture-Promotion Effect of Multinationals on Trade: the IKEA case
Mardi | 2021-03-16 16H00 – Webinar Dylan BOURNY – Daniel MIRZA – Camélia TURCU This paper identifies an externality of multinationals on trade, channeled through their power of promoting cultures across countries. In particular, it shows how multinationals, by selling products embodying cultural information related to their country of origin, actually promote exports of the latter. We argue that IKEA offers an ideal case to identify a multinational’s culture-promotion effect on trade. We build a dataset on IKEA’s presence in […]